Bio:-
Donna Richardson Horwedel has been the President and CEO of Impact Marketing, since starting the company in 2001. During Donna’s 20 years of experience in the Mystery Shopping Industry, she cultivated a competitive advantage for Impact Marketing, with custom scorecards, integrated video scorecards for quick viewing of desired footage and partnerships with corporate sales trainers. She develops and maintains contract shopper relationships. At Independent Shopper Conferences, Donna leads training programs for new video shoppers. Donna trains and manages the scoring team for Impact Marketing. She often travels and conducts shops in the field, to experience client sales offices, for herself. Her main hobby is teaching fitness classes.
Bio:-
John Horwedel joined Impact Marketing in 2016, with a passion for growing Impact Marketing’s customer base and the desire to support Donna’s vision and goals for the company. John manages the company’s financial performance, the company’s website development and corporate growth strategy. Impact Marketing serves over 100 clients each year and accomplished 50% growth, over the 3 years prior to 2020. John’s previous experience includes 25 years in the Telecommunications Industry, with engineering, marketing, and sales roles. John also taught Aerospace Engineering and Digital Electronics, to dual credit high school students for 10 years, before joining Impact Marketing.
Bio:-
Shannon Levins joined Impact Marketing in 2008. Over the years, Shannon implemented business processes, that enable the company’s quick turnaround of shop orders and the ability to process a high volume of shop requests. These business processes include automated workflows from CRM system entries, notices to customers and employees on shop status and employee notifications, when work becomes ready for them to complete. Shannon leads a team of schedulers, focused on customer service, quick turnaround, and fulfilling client’s special shop requests. Shannon manages scheduling and editing, for thousands of shops, each year. Shannon is married to a US Navy Diver. They are raising two boys and one girl. She enjoys spending time with her family, playing sports and working out.
Bio:-
Kimberly Young began working with Impact Marketing back in 2014. With a proven background in sales, Kimberly was excited to enter the new home industry. Her passion, tenacity and dedication quickly promoted her to Regional Sales Director. She works with sales leaders across the country, to help ensure their teams are implementing the sales training they received. Kimberly establishes over 20 new client relationships each year, enabling the company’s growth goals.
Kimberly graduated from Appalachian State University with a BS in Broadcast Journalism/Communications. She has been married for 25 years and has 2 children. When not working, she enjoys travel, exercise and outdoor activities.
Bio:-
Beth joined Impact Marketing in 2019, after 7 years in the Mystery Shopping Industry. Prior to 2012, Beth was employed in Elementary Education. Beth began mystery shopping as a written shopper, then became a self-taught video shopper. Her first shop was for a funeral home, that paid $2. In 2017, a company gave her the opportunity to become a video scheduler. Her experience includes scheduling video shops for multi-family housing, senior living, retail, banking, and the automotive industry.
Beth values her relationships with video shoppers and being proactive, with positive communication. Beth articulates the reality: "Without our shoppers, we don’t have a service to offer!". Beth takes pride in being available to clients, providing necessary communication and quality customer service. Beth strives to provide clients, with an unbiased point of view, regarding sales presentations and customer interaction. The pursuit of excellence, includes a philosophy of continuous improvement, identifying opportunities for training, and putting that training into practice.
